Campaigns were associated with increases in knowledge about alcohol consumption, especially where levels had initially been low. However, there was no difference in intentions to reduce consumption when comparing drinkers who were aware and not aware of the campaign Dixon et al. Campaign objective Educate the public in the responsible use of drugs, with an emphasis on attitudes. Group exposed to mass media campaign plus community action. When assessing participant attrition the tool does not take into account the length of follow-up, which could bias against longer term follow-ups. Comment by Steve posted on on 27 September Supplementary data are available at Alcohol and Alcoholism online. Aims: To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review. Aims of campaigns were extracted from included reports and were often limited in detail.
There is little evidence that mass media campaigns have reduced . The context in which alcohol health promotion campaigns operate is.
Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm A Systematic Review
Effectiveness of Mass Media Campaigns to Reduce Alcohol (1)Division of Epidemiology and Public Health, University of Nottingham, Nottingham, UK.
(4)Institute for Social Marketing, University of Stirling, Stirling, UK. The Again Campaign aims to decrease alcohol-related harm by reducing short-term and long-term harmful drinking. How Schools Can Engage Parents in Alcohol Education · Kit Resources. Campaigns. Tolerance of Drunken Behaviour · Let's Alcohol and Health 'Glassbody' · Parents, Young People and.
For a better assessment of whether mass media campaigns achieve their aims, pre-campaign documents should be sought that set out a priori aims, against which study findings can be assessed, although such documents are unlikely to be available to researchers.
Hanson et al. Campaign location and reach Scotland, UK.
Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm A Systematic Review.
BMJ Open 5 :e Campaign objective Increase awareness about responsible consumption of wine and other alcoholic drinks Media channel s Posters displayed in buses.
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|The project had an aim to change local alcohol policy. Sought to raise public concern about the prevention of drug abuse generally Media channel s Radio, television and newspaper advertisements.
Thirteen studies reported the effects of mass media campaigns on alcohol consumption. Most campaigns that aimed to improve knowledge were shown to be effective. Persuade alcoholics to seek treatment and educate the public about alcoholism and agencies available to help problem drinkers.
Find out more about our current campaign activity and read write ups of Underage Drinking. For our new alcohol campaign, we are partnering with the drink free days to help reduce their risk of developing serious health problems.
at reducing alcohol-related problems, considered within a health promotion . dependent on both the level of enforcement and on publicity campaigns (Elder.
Four campaigns aimed to reduce alcohol consumption in pregnancy Casiro et al.
Two studies were rated strong quality Flynn et al.
Video: Alcohol health promotion campaigns to reduce Binge Drinking
Seventeen studies reported participant recall, recognition or awareness of mass media campaigns 2 strong quality, 3 moderate and 12 weak Plant et al. Recall Seventeen studies reported participant recall, recognition or awareness of mass media campaigns 2 strong quality, 3 moderate and 12 weak Plant et al.
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Alcohol health promotion campaigns to reduce
|There is a need for evaluations of higher quality that demonstrate valid and reliable measurement of outcomes, adopt a cluster-randomized or robust natural experiment design where feasible and identify effects in high risk sub-groups.
Of four studies that examined associations between campaign viewing or awareness rather than group allocation and alcohol consumption, one study strong quality reported that increases in campaign awareness in older adolescence, but not younger adolescence, was associated with decreases in binge drinking Scheier and Grenard,one study weak quality reported campaign viewing status was a significant predictor of number of drinks consumed per occasion van Leeuwen et al.
Synthesis A narrative synthesis was conducted first to synthesize evidence of behaviour change and then by its determinants, including social cognitive and exposure outcomes. The long-term objective of the annual campaigns was to bring about a reduction in the consumption of alcohol in Denmark Media channel s Television spots, information trailers and advertisements, booklet, newspaper advertisements, direct mail, outdoor media, alcohol unit counter tools.
Sought to raise public concern about the prevention of drug abuse generally.
offers an explanation as to why education campaigns alone have limited. theory and evaluation of health promotion campaigns who have worked a key contribution to international policy debate on reducing alcohol-related harm.
health promotion, chronic disease and injury prevention. • public health No evidence was found regarding effects of media campaigns in reducing alcohol.
Soc Mar Q 6 — What's in Your Glass Berkshire 'What's in your glass?
Our campaigns Drinkaware
Mass media might therefore have limited utility in promoting service uptake. While many people drink at lower risk levels, Each year there are over 9 million visits to the Drinkaware website. Parent objectives were to increase communication and limit alcohol supply.
It is the first comprehensive systematic review of evidence of the effectiveness of mass media to reduce alcohol consumption, allowing those who make decisions about whether and how to develop and implement such campaigns to do so informed by a synthesis of the evidence base.